Leave a voicemail? Don’t leave a voicemail? This is a question that sellers are passionate about. Many suggest not, but isn’t that a missed opportunity? I always leave a message because how else will they know that you want to speak with them? In today’s world where it’s acceptable to screen calls, you may never [...]

There are many aspects to search engine optimization that it is easy to overlook some of these core aspects. There is not a quick fix or a magic wand to immediately achieve higher search engine rankings. Search engines have set up specific criteria that a website must meet in order to be on the first [...]

Not many sellers like cold calling. They may be forced into it but they go kicking and screaming, avoiding it with any excuse. Unfortunately, they think it’s the only approach to prospecting, but it doesn’t have to be that way. John was a managed services provider looking to grow his company. He created a cold [...]

There can be few tools in your marketing kit that are as powerful as the Sales Letter. That said, so many are written without sufficient regard to a persuasive call to action. It’s a shame because after all it’s how we motivate our reader to take the next step that’s the key to getting the [...]

Done correctly, the classified advert can be the best advertising you will ever place. However, not every one uses them to their fullest potential. Wherever they are used, classified ads are created to fulfil two key functions: 1. To generate interest 2. To drive traffic to you or your website It can be daunting writing [...]