When you approach a new prospect, what do you have to offer? Whether you’re sending an email or cold calling, you need to grab the attention of your contact and make them want to talk with you. But too often sellers spew on about their product or lead off with a trap question that screams [...]

Not many sellers like cold calling. They may be forced into it but they go kicking and screaming, avoiding it with any excuse. Unfortunately, they think it’s the only approach to prospecting, but it doesn’t have to be that way. John was a managed services provider looking to grow his company. He created a cold [...]

There can be few tools in your marketing kit that are as powerful as the Sales Letter. That said, so many are written without sufficient regard to a persuasive call to action. It’s a shame because after all it’s how we motivate our reader to take the next step that’s the key to getting the [...]

Done correctly, the classified advert can be the best advertising you will ever place. However, not every one uses them to their fullest potential. Wherever they are used, classified ads are created to fulfil two key functions: 1. To generate interest 2. To drive traffic to you or your website It can be daunting writing [...]

. My first ever recollection of Referral Marketing was in 1958, though it wasn’t called that then. It was my first visit to the cinema and I was five years old. Although I didn’t really appreciate the story or exactly what was going on, it was loud and exciting and it stuck with me for [...]