Archive for the ‘Offline Marketing’ Category
The decisive marketing mistake that will ruin your direct mail response rates
The majority of clients we get coming to us these days are looking for a simple marketing strategy that’s established and relatively ‘untouched’ by the recession. Not asking much you say! Actually though, not such a tall order because there are certain things that these same clients are consistently not doing. Importantly these are generally [...]
Guide to successful ‘offline’ marketing for your small business
Written by Jenny Nguyen, Marketing Manager, Signposter.com for Bytestart.co.uk 29th July 2009 ”The only thing worse than being talked about is not being talked about” Oscar Wilde was the master of the snappy one-liner, but unbeknown to him his words of wisdom were to prove particularly relevant, in the early 21st century, to small businesses. [...]