Getting started with Permission Email Marketing in 5 Simple Steps
Permission email marketing promotions are a really good way to communicate with your customers, clients and prospects and getting your best offers across simply and regularly. It doesn’t need to be that complicated either; in fact the challenging part is creating your content. Here is permission email marketing in its simplest form: 1. Permission email [...]
How to get your customers to opt in?
Know the rules We all talk about opt-outs and opt-ins under the general heading of permission but there are some very specific rules defining when you need to apply positive consent (opt-in) versus a negative option (opt-out). Understanding these rules and deciding what your permission strategy will be is the first thing you need to [...]