Cold Calling Isn’t the Only Way to Get Prospects
Not many sellers like cold calling. They may be forced into it but they go kicking and screaming, avoiding it with any excuse. Unfortunately, they think it’s the only approach to prospecting, but it doesn’t have to be that way. John was a managed services provider looking to grow his company. He created a cold [...]
Everything you need to know about email marketing
Many businesses fall into the same trap with email marketing; it’s not merely a case of sending and an email to a list of targets and hope they will visit you or your website – great if it were. Simply presenting your products or services even to targeted prospects is useless unless there’s a convincing [...]
Getting started with Permission Email Marketing in 5 Simple Steps
Permission email marketing promotions are a really good way to communicate with your customers, clients and prospects and getting your best offers across simply and regularly. It doesn’t need to be that complicated either; in fact the challenging part is creating your content. Here is permission email marketing in its simplest form: 1. Permission email [...]
How to get your customers to opt in?
Know the rules We all talk about opt-outs and opt-ins under the general heading of permission but there are some very specific rules defining when you need to apply positive consent (opt-in) versus a negative option (opt-out). Understanding these rules and deciding what your permission strategy will be is the first thing you need to [...]