Consultant or Interim – What’s the Difference?
There is often a lot of confusion about the meaning of the phrase Interim Manager. It’s still relatively unknown compared to ‘consultant’ and consultant has probably become the generic word for people who help organisations improve performance and can mean anyone from a solicitor to an accountant. However, for many, the word consultant carries a [...]
Getting started with Permission Email Marketing in 5 Simple Steps
Permission email marketing promotions are a really good way to communicate with your customers, clients and prospects and getting your best offers across simply and regularly. It doesn’t need to be that complicated either; in fact the challenging part is creating your content. Here is permission email marketing in its simplest form: 1. Permission email [...]
The decisive marketing mistake that will ruin your direct mail response rates
The majority of clients we get coming to us these days are looking for a simple marketing strategy that’s established and relatively ‘untouched’ by the recession. Not asking much you say! Actually though, not such a tall order because there are certain things that these same clients are consistently not doing. Importantly these are generally [...]
Using Your Business Plan to Ensure You Grow and Prosper
For any business to enjoy any success it needs to have a business plan. This isn’t merely a requirement to make it easier for lenders and investors to understand your bigger picture when you’re starting out. Although any business owner who’s attempted to get funding without one will tell you it’s virtually impossible to be [...]