Selling has Changed, Yes That’s Right – Prospecting Rules!
Your prospects are now doing more with less. They’re doing the job of several people and are more stressed out than ever and that means that prospects are much less easily reached than ever before. Prospects are also less willing to engage; it’s a nightmare, they can find a lot of what they need on [...]
No Voicemail = A Missed Opportunity
Leave a voicemail? Don’t leave a voicemail? This is a question that sellers are passionate about. Many suggest not, but isn’t that a missed opportunity? I always leave a message because how else will they know that you want to speak with them? In today’s world where it’s acceptable to screen calls, you may never [...]
Cold Calling Isn’t the Only Way to Get Prospects
Not many sellers like cold calling. They may be forced into it but they go kicking and screaming, avoiding it with any excuse. Unfortunately, they think it’s the only approach to prospecting, but it doesn’t have to be that way. John was a managed services provider looking to grow his company. He created a cold [...]
Local businesses must seize low-risk advertising opportunities
Local press has been having a torrid time of it lately. It seems that scarcely a week goes by without reports of more problems for titles and groups within the medium. It’s also a tough time for small businesses, who are seeing their profits squeezed by the downturn while knowing full well that there has [...]
How to take advantage of the recession and use it to benefit your company’s marketing plans
The term recession can conjure up a feeling of fear, uncertainty and even depression but companies and entrepreneurs often do very well in hard times. Companies that are built upon weak business models are repeatedly overwhelmed in recessionary periods. However, those that employ solid basic methodology will easily resist market challenges and move in front [...]